Overview

A campaign for the Japan launch of “4F,” a Polish sports brand.
We developed the catchphrase “Move 4 Fun,” and created a wide-screen movie to express the good feelings that come from moving the body. We also produced 4F’s first store in Japan in Sakuragicho, Yokohama, as an “experiential sports shop” where people can try various new sports that are not yet well-known in Japan.