au “Dejira Cart” and “Dejira Bench”
Category
Event
Overview
au’s “Dejira” (an acronym for Digital Freedom Life) characters traversed downtown Tokyo roads on the “Dejira Cart” as part of the opening event of KDDI’s flagship store, “au SHINJUKU.” Concurrently, a “Dejira Bench” was set up at an event in Laforet Harajuku to provide visitors with a convenient spot to take commemorative photos.
Credit
Client : KDDI
Agency : Dentsu＋Drill
Creative Director : Naoya Hosokawa (Drill)
Producer : Tomoyasu Katagai (Drill)
Planner : Keisaku Ibuki (Drill), Yuki Morikawa
Art Director : Kazunari Sakai (taiboku)
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