Overview

This was a renewal opening project for “coppice KICHIJOJI,” a commercial facility in central Kichijoji of Tokyo. Rather than announcing this renewal via ads, we proposed a “new lifestyle” that we wanted to co-create with the people of Kichijoji. We positioned this as GREENING = “returning yourself to a natural state by restoring vitality and freshness” and “actions to ‘green’ hearts”. To achieve this, we designed various products and promotions and offered it to the people of Kichijoji.