Category
Ad, Event, Installation, Products/Service
Overview
The opening campaign for Yurakucho Marui department store. The concept was "Fashion Thearpy" and the teaser campaign was executed with a "capsule" icon. We installed "capsule" vending machines on the street, opening the "Candy Restaurant", and projected gigantic animation on an exterior wall of the store. The campaign turned Yurakucho area into a big toy box and attracted a lot of media coverage.
