Overview

A sampling campaign for “Ippon-Manzoku” balanced nutritional food bar. The “Ippon-Manzoku Delivery Company” was set up as a fictitious new delivery company for this campaign. In the early evening, company “employees” went around on bicycles to deliver the “Ippon-Manzoku” bar to offices—and to cheer on businessmen tired from the day’s work. Famous comedians were cast as the employees, with Ken Horiuchi as CEO, Golgo Mastumoto as sales manager, and Red Yoshida as PR manager. These comedians brought great excitement to the campaign.