Overview

K-TRA (Ke-tai Traveler) is a new mobile community application. Targeting for young people, aiming to foster brand loyalty to Honda, and to remind them of the joy of mobility. K-TRA changed mobile phones into a vehicles. Players have their own 'movatar' (mobile avatar), and it hitchhikes on the mobile phones of other people.
The movatars travel around Japan riding someone's mobile phone, collecting souvenirs and talking with other players.