Suntory “Koku-shibori Premium”
Category
Ad
Overview
New TV commercials for Suntory’s “Koku-shibori Premium” shochu cocktail drink
“Self-appointed Narration Grape” version and “Self-appointed Narration Pineapple” version
Featuring Ms. Takako Matsu and Mr. Yutaka Matsushige, this was the first time for a “Koku-shibori Premium” TV commercial to have a double-headlining cast. The message of the commercial was “the harmony of juicy fruitiness and hidden flavors of liquor.” This was expressed by showing Ms. Matsu enjoying the product and basking in the experience while Mr. Matsushige acted as a self-appointed narrator for her inner dialogue.
Credit
Agency : ADK+Drill
Creative Director : Kazuya Nakajima (Drill)
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