THE ONITSUKA
Client
Asics CorporationCategory
Ad
Overview
Launch campaign for “THE ONITSUKA,” a new brand under Onitsuka Tiger.
We comprehensively produced this project from brand logo development to individual item design. In addition, we reorganized and edited the communication strategies for each Onitsuka Tiger brand accordingly.
Credit
Producer : Osamu Enari(Drill), Tsuyoshi Takahashi(Drill)
Creative Director : Naoya Hosokawa(Drill)
Planning : Tomoki Yomogita, Ippei Iwahara
Production : Brody Associates / One
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