V.A Cup Exhibition 2007
Category
Content, Event, Products/Service
Overview
To raise awareness of “Café de Colombia” brand in Japanese market, Drill produced the “Cofee Cup hijack” event in Omotesando area where a lot of Coffee lovers gather. The coffee cups used for the event are designed by the 21 artists including Yayoi Kusama. The event became the hot topic on the internet and created a long queue in front of participated cafés.
Links
Credit
Client : Federación Nacional de Cafeteros de Colombia
Agency : Drill＋Dentsu
Production Company : Bascule＋DGN
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