湯～園地計画 spamusement park project

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BACKGROUND Beppu City, Japan is well known for it’s hot spring spa resorts. Yet a decline in younger tourists, combined with a large earthquake in 2016, proved that a new lively image was desperately needed to bring back the tourism industry.
IDEA Beppu City released a concept video on YouTube announcing “Spamusement Park”.In the video, the city mayor appeared, promising to make it a reality only if the videohit 1 million views.
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1 million views in only 72 hours Soon after, it was announced that the park would be payed for not by taxes, but by a crowd funding campaign. By gathering donations and interest from all over Japan, It raised 90 million yen
RESULT In the end of July 2017, Spamusement Park was opened in the limited time. During the 3 days, the park had 12,000 visitors Filling local hotels to capacity Featured in over 78 TV programs PR value reaching 10.4 billion yen