Cow Parade Tokyo in Marunouchi
Category
Event, Installation
Overview
Colorful Cows changed the face of the town. The client , Mitsubishi Estate, owns and manages a numbers of buildings in Marunouchi area. Our challenge was how to revitalize the Marunouchi area. As a solution, Drill produced an art event “Cow Parade”, rather than creating an “advertisement”, and displayed colorful cow objects around the area. After the events, the cows were auctioned and the profit were donated to charity organization. (Executed in Sep 2003, Sep 2006 and Sep 2008)
Credit
Client : MITSUBISHI ESTATE
Agency : Drill＋ADK
Production Company : Atamatote＋ ZYX＋Hoseisha
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