Creap 50th Anniversary Memorial Event “COFFEE CUP ART”
Category
Event
Overview
An anniversary campaign to commemorate 50 years of Creap, which was released in 1961. An enormous dot art piece of Kanno Miho, Creap’s CM spokesperson, was created using approximately 10,000 coffee-filled cups. Through a concurrent campaign, consumers could win “art cups” of fifty different designs.
Credit
Client : Morinaga Milk Industry
Agency : Drill+Dentsu
Production Company : BRAVO
Producer : Tatsuyuki Hamada (Drill)
Planner : Hiroshi Sato・Masakazu Sasaki (BRAVO)
Production Manager : Takuya Eguchi (Hoseisha)
Share