Overview

When downloading a smartphone game, the “icon” is what the user sees first. To build brand equity in a market overflowing with games, we proposed redesigning these "icons" in a fresh, stylish way. We reimagined the icon as a tool that allows users to “design” their smartphone screens. With these stylish icons, it’s not embarrassing when others happen to see the user’s screen on trains. Instead, users would want to show them off to their friends, who would then also wish to have them. The games were also redesigned to be more fashionable to match these stylish icons.