Final Fantasy TYPE-0
Category
Ad
Overview
The mission for this project was to bring in new users to “Final Fantasy (FF),” whose appeal had become limited to core users as the series progressed. A competition was held to make the funniest voiceovers for scenes with game characters. Allowing users to “tweak” the unique world of FF attracted interest, and even a comedian joined the competition. The campaign garnered attention across Japan. As a result, Final Fantasy TYPE-0 achieved phenomenal sales of 700,000.
Credit
Client : SQUARE ENIX
Agency : Drill＋Dentsu
Production Company : Wasa-be＋Engine PLUS
Executive Creative Director : Naoya Hosokawa (Drill)
Creative Director : Ryohei Manabe (Dentsu)
Copywriter : Masakazu Ido (Dentsu)
Planner : Keisaku Ibuki (Drill), Katsunori Yusuhara (Dentsu)
Art Director : Takahiro Tsuchiya (Dentsu)
Chief Producer : Kazuto Nakamura (Wasa-be)
Producer : Kazumasa Kobayashi (Wasa-be), Kota Endou (Engine PLUS)
Production Manager : Daisuke Takehara (Engine PLUS)
Agency Producer : Masashi Igarashi (Dentsu)
Account : Satoshi Yamamoto・Yoshie Takahata (Dentsu)
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