Category
Event
Overview
Upon the advance sale of the collaboration jewelry, 9 artists created Hello Kitty art objects and showcased them in Omotesando area, Tokyo.
The campaign offered special collaboration mobile phone wallpaper when a visitor touched the FeliCa Reader (NFC) in the object with the mobile phone and
collected all the puzzle pieces.Furthermore, when a shopper visited the Swarovski shop in Omotesando with all the complete pieces of puzzle, the shop offered the limited edition of Hello Kitty plush toy and other Hello Kitty goods in order of arrival.The art objects were auctioned after the project has ended. All proceeds were donated to the Great East Japan Earthquake funds through the Japanese Red Cross Society.
Credit
Client : SWAROVSKI JAPAN
Agency : Drill＋ADK
Production Company : Atamatote＋Bravo＋Impact Media
Creative Director/Curation : Ryoichi Enomoto (Atamatote)
Executive Producer : Osamu Enari (Drill)
Producer : Tatsuyuki Hamada (Drill)
Planner : Ryuji Ueno・Keisaku Ibuki (Drill)
Production Manager : Emi Hiruta (Atamatote), Tomoyuki Hirota (Bravo), Manabu Kanazawa・Masato Soeno (Impact Media), Junichi Iwai (dreamdesign)
Account : Kohei Itaya・Yousuke Kawazato・Hiroki Miyake (ADK)
Artist : Musubi Aoki, Makoto Azuma, ELLE JAPON, Ayako Suwa, Ai Tominaga, Rikako Nagashima, Kohei Nawa|SANDWICH, Kodue Hibino, Chie Morimoto+Yuji Kamioka+Noboru Tomizawa/moo 毛 goen°
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