Category
Ad
Overview
“Makeup Harmony.” Opening project for SHISEIDO THE GINZA. Music to match user’s daily moods was created when they applied makeup to their uploaded photos through the web. This music was used as in-store BGM for SHISEIDO THE GINZA. The music matched the moods of the users—bright colors made bright music, and darker colors resulted in darker music. The in-store BGM reflected the moods of Japanese women each day.
Credit
Client : SHISEIDO
Agency : Drill＋Dentsu
Production Company : AID-DCC
Creative Director : Naoya Hosokawa (Drill)
Sound design : Fantastic Plastic Machine
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