Xylophone
Category
Ad, Content
Overview
A promotional video for the “TOUCH WOOD SH-08C,” a mobile phone made from forest-thinning materials. This video of a gigantic 44-meter long wooden xylophone playing Bach’s Cantata 147 (“Jesu, Joy of Man's Desiring”) won Cannes Gold Lions for Film Craft and Cyber, along with awards from Spikes Asia, ACC, and the Good Design Award.
Credit
Client : NTT docomo
Agency : Drill＋Dentsu
Production Compnay : Engine PLUS＋DRAWING AND MANUAL＋Invisible Designs Lab.
Creative Director : Morihiro Harano (Mori,ex-Drill)
Art Director : Jun Nishida (Drill)
Copywriter : Noriko Yamada (Dentsu,ex-Drill)
Sound designer : Kenjiro Matsuo (Invisible Designs Lab.)
Director : Seiichi Hishikawa (DRAWING AND MANUAL)
Wood Engineer : Mitsuo Tsuda
Cinematographer : Eitaro Yamamoto (Shadow-dan)
Editor : Hitoshi Kimura (Book), Ryosei Suzuki
Producer : Toshifumi Oiso・Hideyuki Chihara (Engine PLUS)
Agency Producer : Ayako Yoshinoya (Dentsu)
Special thanks to Kama City :
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