Girl’s Savvy Travelers Club
Category
Ad
Overview
The “Girl’s Savvy Travelers Club,” a Facebook page specializing in overseas travels from a female perspective, was launched to cater to the “Girl’s Travels” style trending with women in their twenties and thirties. The concept behind this page was “a gathering of girls who research round-the-clock on how to travel overseas smartly and fashionably without wasting a single cent or second.” Various know-how and travel tips were widely shared though this page. These included tips on how to increase convenience and get good deals by maximizing the use of credit card payments while overseas. This page has proved popular with women and men who love to travel.
Credit
Client : VISA
Agency : Drill＋ADK
Production Company : KAIBUTSU＋ANTIL
Executive Producer : Osamu Enari (Drill)
Planner : Ryuji Ueno・Keisaku Ibuki (Drill)
Art Director : Yusuke Kitani (KAIBUTSU)
Copywriter : Noriko Yamada (Drill), Ken Matsuda (ADK)
PR Manager : Michiru Muraki・Fuyuka Arita (ANTIL)
Online PR : Keiichi Shimada・Aiko Yamada (SIGNAL)
Designer : Sanako Ukon (KAIBUTSU)
System : Muneaki Kanda (Futurek)
Event/Campaign Director : Tomoyuki Hirota (Bravo)
Traveler/Photographer/Director : Koji Karatsu
Account : Masako Yamada (ADK)
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