"Hanikami Date" in Tokyo Dome City

Category

Content, Event

Overview

Tokyo Dome City, an amusement park with a variety of attractions. Our challenge was to bring a new and fun experience to those who visit Tokyo Dome City.
We came up with the concept that would enable visitors to actually experience the popular TBS program "Honey Coming". This is a very popular program among young viewers where celebrity couples date, following a course set up by the program. We took the program's very same format and rules and applied them to the amusement park, inviting everyday couples to share the same experience they see on TV! We also arranged for actual filming of the program to be done at tokyo City Dome, creating greater popularity for both the program and Dome City.

"Hanikami Date" in Tokyo Dome City

Credit

Client : TBS×TOKYO DOME CITY
Agency : Drill+ADK