Overview

Perrier, a worldwide bottler of sparkling mineral water, wished to increase its sales in bars and restaurants. To help Perrier achieve this goal, Drill proposed opening a concept cafe on Omotesando Street, located in one of Tokyo's trendsetting districts.Creatively wrapped in green mists by Fujiko Nakaya, who is known as a "fog" sculptor, the cafe turned into an event in itself, drawing large crowds. The cafe drew media from across the nation and news of the green mist was broadcast throughout the country.