Overview

For Japanese professional baseball, 2005 marked the first year of its reform initiative. It was an eventful year for players and fans alike, with the merger of two teams, the introduction of interleague play and debate on the proposed shift to the single-league system.
To support Japanese baseball in this critical period, Drill created the ground breaking "Love Baseball" campaign in collaboration with the players association. Sponsored by Sky PerfecTV! the campaign was launched across various media, including television, newspapers, out-of-home media and events. A range of promotional activities were also implemented to maximize talkability potential.