PRMAL

Client

PRMAL

Category

Overview

Branding for PRMAL, a direct-to-consumer (D2C) ethical diamond jewelry brand, for PRMAL, Inc. PRMAL is a startup creating “fine jewelries for the future” using only lab-grown diamonds that are garnering attention for being more eco-friendly and sustainable. Aiming to become a globally competitive brand, a comprehensive rebranding effort was undertaken to reimagine PRMAL as an inclusive brand reaching beyond race and gender. This included message development, brand building, planning, photo and video shooting, video post-production work, package design, and brand mark design.