RAIZIN Block R
Client
Taisho PharmaceuticalCategory
Event
Overview
A sponsored park was designed and produced for the RAIZIN energy drink in the Omotesando area, which is known for luxury shopping. A grand staircase facing the Omotensando intersection was created as a space for people to “refresh and reboot,” inspired by the Spanish Steps in Rome.
A cafe was set up at the bottom of the grand staircase to function as a relaxation space for urban living. We comprehensively produced this project, including the park’s concept design, basic architectural design, logo design, statement of intent, and cafe menu proposals.
Credit
Creative Director : Naoya Hosokawa(Drill)
Planner : Tomofumi Ueda(Drill)
Event : Tomoyuki Hirota(Drill)
Logo Design : Light Publicity
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