Overview

Sou Takei, also known as the “King of Beasts,” is a former Japanese decathlon champion who is currently active as an on-screen talent. We chose him to represent Windows 10 as the PC Ambassador.
We created online videos featuring Mr. Takei speaking enthusiastically about the similarities of the appeal of Windows 10 PCs to his own life and goals. In these videos, he also expressed the various features and new functions of Windows 10 PCs by engaging in 10 different sports.