YOKOHAMA MILAIGHT - “LIGHT OF HOPE—Spreading Light of Hope”
Client
YOKOHAMA MILAIGHT Executive CommitteeCategory
Event, Installation
Overview
We produced the “LIGHT OF HOPE—Spreading Light of Hope” an experiential interactive illumination, as part of “Yokohama Milaight—Illuminating the Future, City of Light,” one of the largest illuminations in the Yokohama area, covering approximately 1.5 km from Yokohama Station’s east exit to the Grand Mall Park and on to Sakura Street.
In the Grand Mall Park’s Art Plaza, we created an interactive illumination trellis where visitors could “touch” snowflakes projected on the floor of the trellis to make a “stardust of hope” swirl around while the lights shimmered in sync with sounds. The light-enveloped trellis released rays of hope to alleviate people’s concerns for the post-Covid “new normal” and conveyed a sense of hope for the future.
Credit
Agency : Drill
Production Company : Dentsu Craft Tokyo+ Dentsu Creative X + Branco
Planner : Yasuhiro Suzuki (Drill)
Producer / Technical Director : Yasuhiko Nishinura(Dentsu Craft Tokyo)
Technical Director : Hiroyoshi Murata(Dentsu Craft Tokyo)
Producer : Makoto Yamashita(Dentsu Craft Tokyo)
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