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Content
Overview
A magazine made entirely of postcards was produced for the Japan Post building redevelopment project. In a time when digital communication is becoming prominent, this project visualized the warmth found only in analog communication. An email can deliver words in an instance. On the other hand, putting pen to paper requires the physical acts of writing out an address, attaching a stamp, and posting it in the mail. Then, the sender spends time anticipating when the receiver will read their message. Analog communication leads to a cherishing of each moment. This magazine delivers such moments by giving users opportunities to send their feelings to important others with a postcard.
Credit
Agency : Drill+ADK
Production Company : RCKT+CAP
Exective Producer : Enari Osamu (Drill)
Creative Director : Naoya Hosokawa (Drill)
Planner : Yasuhiro Suzuki (Drill), Naoko Sato (ADK)
Chief Editor : Kazuhiro Saito
Editor : Kaori Murakami・Yusuke Osawa (RCKT)
Art Director : Yasushi Fujimoto (CAP)
Designer : Noriyuki Tatemori・Maemi Kitami (CAP)
Account : Katsunori Kitanaka・Kazuya Mishima( ADK)
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