Overview

This campaign aimed to increase diffusion of residential fuel cell cogeneration system “Ene-Farm,” residential gas-engine cogeneration system “ECOWILL,” and “Double Power Generation.” (Double Power Generation combines Ene-Farm and ECOWILL with photovoltaic power generation.) We redefined customers who generate electricity at home as “Generator Families.” Though the amount of electricity generated by each house is not much, when the circle of “Generator Families” widens, a substantial amount of energy can be generated. This would contribute toward solving Japan’s energy and environmental issues. We selected actor Takao Osawa as the lead promoter to spread this plan throughout the Kansai area. In the CM, Takao Osawa and 1000 “Generator Families” gathered together their generated electricity to create a large illuminated musical composition.