Overview

62.2% of working women today are troubled by a lack of sleep, according to the Ministry of Economy,Trade and Industry. Drill, in collaboration with volunteers from Dentsu, formed the "Suiming Club" ("Suimin"=Sleep in Japanese) which offers strategies for achieving a restful sleep. Drill created a picture book (published by Magazine House) which, read at bedtime, helps the reader to relax and fall asleep. A pillow-shaped book was initially produced for point-of-purchase offered for sale. Suiming club continues as an on-going project, exploring new ways to promote pleasant, healthy sleep.