Category

Ad

Overview

A promotional video made for the launch of “Xperia,” a waterproof smartphone with a high definition camera. The video was shot in Kumamoto prefecture, which is well known as one of the best water sources in Japan. Recordings of images and sounds of moving water were used to create a rock version of Pachelbel's Canon.

Credit

Client : Sony
Creative Agency : Mori+Drill
Production Company : Engine PLUS + DRAWING AND MANUAL + Invisible Designs Lab.

Creative Director : Morihiro Harano (Mori)
Art Director : Jun Nishida (Drill)
Producer : Toshifumi Oiso (Engine PLUS)
Director : Seiichi Hishikawa (DRAWING AND MANUAL)
Sound design : Shinya Kiyokawa (Invisible Designs Lab.)